Introduction:

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MCG Quantity Surveyors provides construction cost estimates and tax depreciation schedules services Australia-wide. When the company participated in the Accounting Business Expo in Melbourne at the Melbourne Convention and Exhibition Centre (MCEC), they sought the services of a video production company to create a highlight video for the exhibition, a separate video of their director Mike's presentation, and a few interview videos with key members of the MCG team.

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Event Highlight Video

Project Objective:

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The main goal of this video production project was to showcase MCG Quantity Surveyors' presence at the Accounting Business Expo, highlighting their expertise and services to prospective clients and industry peers. The videos also aimed to capture the insights and perspectives of MCG's director and team members through interviews, providing valuable content for future marketing efforts.

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On-Site Interview

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Challenges:

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One of the primary challenges faced during the video production process was the noisy environment due to the high number of visitors at the expo. This made capturing clear audio for the interviews difficult, which was crucial for delivering the intended message and maintaining a professional quality.

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Solutions:

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The video production team implemented audio noise reduction techniques in post-production to overcome the audio quality challenge. This ensured all speech was clear and easily understood, despite the unfavourable recording conditions. The team delivered high-quality video content that met MCG Quantity Surveyors' expectations by employing these techniques.

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Results:

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The video production project resulted in one highlight video, one video of director Mike's speaking engagement, and five interview videos featuring key MCG Quantity Surveyors team members. The videos successfully showcased the company's expertise and services while also capturing the atmosphere and excitement of the Accounting Business Expo. MCG Quantity Surveyors can now utilise these videos for their marketing campaigns, social media channels, and website, further expanding their reach and brand presence.

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Conclusion:

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The video production project for MCG Quantity Surveyors at the Accounting Business Expo was a success, despite the challenges encountered. The video production team could deliver engaging, high-quality content that met the client's objectives by employing solutions and post-production techniques. These videos will serve as valuable marketing tools for MCG Quantity Surveyors, helping them to further establish their reputation as industry leaders in quantity surveying and construction cost consultancy.

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